A team is in conflict. Discussions are held, measures decided, structures adapted. But after three months, everything goes back to the way it was before. Many people are familiar with this phenomenon from consulting practice. The explanation does not lie in the failure of those involved, but in the logic of the system: patterns do not change through appeals and goodwill, but when you understand the logic that keeps them alive.

Systems theory and counseling practice

The two-day seminar from 21 to 22 April 2026 teaches core concepts of systemic work for coaching, supervision and organizational consulting. Participants will learn how people and teams create their reality and how this can be productively changed. The focus is on recognizing conflict patterns in teams, effectively irritating constructions of reality and developing interventions that actually have an effect - not just calm things down in the short term.

Understanding organizations systemically

The second seminar will take place on April 23 and 24, 2026 and is dedicated to the question of why well-intentioned change processes so often fail. Why does agility remain a buzzword in many organizations that bounces off the real structures? And why are organizational problems so often turned into people problems? The seminar provides conceptual tools to see through organizational logic. Participants will understand why hierarchies are not mistakes, but functional answers to structural questions - and what newer, agile forms can and cannot really do.

Why now?

AI systems make decisions, teams work across continents, organizational forms change every year. The temptation to respond with ever new tools and frameworks is great. But organizations have always been more than the sum of their parts. Decisions have always been made under uncertainty. And change has always been paradoxical. What has changed: The half-life of management fads has become shorter. Consultants who are informed by systems theory ask the right questions - before solutions are implemented.

The speakers

Torsten Groth is a graduate social scientist, independent organizational consultant, lecturer at the WIFU of the University of Witten/Herdecke, managing partner of Simon Weber Friends and initiator of Club Systemtheorie. He is the author of «66 Gebote systemischen Denkens und Handelns» (Carl-Auer, 4th ed. 2022).

Roger Romano is co-owner of the Institute for Systemic Impulses, systemic coach, supervisor and organizational consultant with a focus on transactional analysis. He has more than 25 years of experience in supporting organizations, teams and people through change.

The two seminars complement each other perfectly. Those who attend both develop a coherent conceptual foundation for their own consulting and management work.

Further information on the seminars and registration at www.systemische-impulse.ch.

On April 22, 2026, the Zurich headquarters will become a meeting place for decision-makers and thought leaders from business, communication and the creative industries. TheNewNow is a format that offers orientation through access to knowledge and exchange at a time when communication, leadership and technology are changing faster than ever before.

From an exclusive summit to a cross-industry format

TheNewNow is the logical development of the Swiss Deluxe Hotels Media Summit, which has set standards as an exclusive industry format for several years. With the relaunch, the format is now open to all industries. «We are focusing on all the influences that will shape working life in the future. Having seen how valuable an intensive exchange of knowledge at eye level can be, we are now taking the next step and addressing the entire Swiss luxury industry,» says initiator Evelyn Gorgos, explaining the new direction.

Over 100 sessions and top-class speakers

Five keynotes as well as numerous workshops, panels and live sessions offer practical expert knowledge from the fields of media, business, AI and new work. Around 350 participants will be able to choose from more than 100 sessions and set individual priorities when putting together the program for the day's event. Highlights include Prof. Dr. Felicitas Morhart, AI expert Sébastien Félix, German business coach Jens Alsleben, photographer Oliver Rust and media professional Gaudenz Looser. More than ten international media agencies will present future scenarios for the transformation of the world of communication.

Two locations with a variety of rooms

The 15 co-working spaces and community areas at the two locations in Stockerstrasse and Beethovenstrasse are within walking distance and provide the perfect setting for the modern format. Selected contributions are recorded in the Headsquarter podcast studio and the fitness rooms are all about mental health, nutrition and resilience. The factory kitchen is used by cookbook author and journalist Claudio Del Principe for a pasta workshop for interactive team building. Swiss Deluxe Hotels will continue to be represented at the new edition as a hosting partner and with a specially curated series of lectures.

«TheNewNow is exactly the format that belongs in our spaces. It brings people together who are curious and want to learn from each other. It complements our curated community and our understanding of a contemporary work culture,» says Anil Varghese, CEO Headsquarter.

Networking into the night

In the evening, the program turns into an after-show party with a DJ, cocktails and a view over the rooftops of Zurich, providing an opportunity for conversations for which there was no time during the day. Tickets are available for CHF 390 (Early Bird CHF 330). All lectures will be held in English.

More information: www.newnow.work

Dr. W.A. Günther Media Rent AG (Mediarent) and Screenpro AG are bundling their sales activities: Tobias Reithmaier is taking over the role of Head of Sales for both companies with immediate effect.

Many years of experience in customer consulting

Tobias Reithmaier previously worked for Screenpro and has many years of experience in customer consulting. In his new role, he will be responsible for the further development of the sales activities of both companies and will continuously expand relationships with customers and partners.

The strategic merger of Screenpro and Mediarent makes it possible to bundle expertise and resources in an even more targeted manner and exploit synergies. Customers benefit from a powerful and reliable range of services in the areas of sales and system integration of display, LED and digital signage solutions as well as the rental of high-quality audiovisual event technology.

Implementing exciting projects together with the team

Commenting on the start of his new role, Tobias Reithmaier says: «I am very much looking forward to further intensifying our collaboration with our customers and implementing exciting projects together with our team.»

Dr. W.A. Günther Media Rent AG is one of the leading providers of professional event technology in Switzerland. With state-of-the-art audio, video, lighting and projection technology, Mediarent creates impressive worlds of experience - from technical planning to on-site implementation. Over 90 years of experience stand for quality, reliability and customized solutions for events of all sizes.

Screenpro AG is one of the leading providers of professional display, LED and digital signage solutions in Switzerland and stands for innovative technologies, high service quality and customized system concepts. Both companies are part of the Messerli Group, the leading Swiss group of companies for live experience.

https://www.mediarent.ch

With the publication of the «Swiss Circular Office 2026 Study», Tradingzone documents the impact of its circular activities in the Swiss office market. The analysis is based on data from over 120 office organizations per year and shows The systematic reuse of commercial office equipment saves more than 1,600 tons of CO₂ annually. The values shown document a real operational impact and not just a theoretical market potential.

Commercial office furnishings are under increasing pressure to change. Hybrid work, location consolidations, economic uncertainties and increasing ESG requirements are leading to structural adjustments to working environments and shorter investment cycles.

Around 20,000 pieces of furniture in circulation every year

The data basis of the study includes around 20,000 pieces of furniture per year that are taken over, checked, refurbished and put back into use as part of projects in connection with office reorganizations, relocations and operational restructuring. Around 93 percent of the furniture taken over can be put to a second use. The remaining 7 percent is professionally recycled or disposed of.

Typical triggers for these projects are area consolidations, location mergers, organizational realignments or economic adjustments. Technical defects in the furniture, on the other hand, are rarely the reason.

Real impact instead of theoretical potential

Based on the pieces of furniture that are actually recycled each year, the documented order of magnitude is as follows: around 700 tons of material saved per year and over 1,600 tons of CO₂ emissions avoided annually.

The calculation is based on an average furniture weight of 35 kg and conservative emission values of 80 kg CO₂ per newly produced piece of furniture. The aim of the extrapolation is not to maximize the effect, but to provide a realistic classification of the dimension.

Organizational changes instead of technical wear and tear

«A lot of office furniture is not replaced because it has reached the end of its technical life, but because organizations are changing. The greatest circular potential therefore lies not in buying new furniture, but in reusing it intelligently,» says Marco Bühler, co-founder and Managing Director of Tradingzone.

The study places the results in the context of ESG reporting, Scope 3 emissions and changing workplace concepts. Circular models are increasingly developing from a niche solution into a component of modern procurement strategies.

Tradingzone is an owner-managed Swiss specialist company based in Regensdorf. Since 2007, the company has specialized in new and used office furniture as well as sustainable solutions for office furnishings. With over 70,000 pieces of furniture immediately available and a clear focus on the circular economy, Tradingzone is one of the leading providers of sustainable office furnishing solutions in Switzerland.

www.tradingzone.ch/kreislaufwirtschaft

On March 4, 2026, the first National Conference of Engineers took place at the Lucerne University of Applied Sciences and Arts (HSLU). Around 40 experts from business, science, administration, associations and the student body came together to jointly develop strategies for promoting young talent in engineering. The conclusion of the conference is clear: in order to master the major social, technological and ecological challenges, coordinated action is required from all relevant players.

Many initiatives, lack of coordination

The conference aimed to gain an overview of existing funding initiatives in engineering and to pool resources for future measures. It became clear that there is no shortage of offers in Switzerland - only on the platform educamint.ch at least 860 initiatives are listed. The real challenge lies in coordinating, funding and making these initiatives more visible.

Together, they discussed strategies to get more young people - especially women - interested in engineering, STEM and tech professions. The conference was organized by Engineers‘ Day and Lucerne University of Applied Sciences and Arts.

Engineers as problem solvers

In the face of global challenges such as mobility, climate change and digitalization, engineers have a central role to play. They develop innovative solutions for renewable energy systems, resilient infrastructures, smart mobility concepts, digital technologies, data-based applications and sustainable production processes. In doing so, they make an indispensable contribution to the quality of life, the sustainable development of society and the achievement of the United Nations Sustainable Development Goals.

At the same time, engineering, STEM and tech professions have been under pressure for years: there is a pronounced shortage of skilled workers and women are still significantly underrepresented.

Interdisciplinary workshops develop measures

In thematic workshops, the participants jointly developed specific measures, which were then reflected upon, refined and supplemented. Interdisciplinary collaboration and the active involvement of students, who contributed new perspectives and practical ideas, proved particularly valuable.

Roadmap for coordinated action

In the workshops and the panel discussion, the participants developed five central directions as the basis for a joint roadmap. Engineering secures the future of Switzerland, because the skills of engineers are a central basis for innovation, competitiveness and prosperity.

The job description must be told in a new way - more as a socially relevant contribution to solving complex problems, understandable, approachable and beyond clichés. Visibility is created through concrete examples: Concrete projects and everyday examples show the benefits engineering creates for society and the economy.

The next generation should be inspired at an early age. Children and young people should experience early on how exciting and meaningful engineering can be - through schools, various role models and practical insights into real projects. In order to strengthen engineering in the long term, we need national networking, coordinated activities and a continuous exchange between education, industry, associations and politics.

Starting signal for sustainable commitment

The first National Conference of Engineers sent out a strong signal and laid the foundation for a joint, sustainable commitment to strengthening young talent and the engineering, STEM and tech professions in Switzerland. The clear commitment of the participants: Existing initiatives should be strengthened, synergies systematically exploited and more impact achieved together.

The starting signal for coordinated cooperation was given with great commitment - with a clear milestone in sight: the major National Conference of Engineers on March 4, 2027, at which a national declaration is to be adopted.

About the Engineers‘ Day

At the initiative of the World Federation of Engineering Organizations (WFEO), the 40th General Conference of UNESCO decided in November 2019 to declare March 4 of each year as World Engineering Day. Countless events are held around the world. On Engineers‘ Day, numerous companies and institutions offer in-depth insights into the broad professional field of engineering and STEM professions.

Engineers‘ Day in Switzerland was launched back in 2018 and is supported by the sponsoring associations suisse.ing, Swiss Engineering STV UTS ATS, Swiss Society of Engineers and Architects sia, Swiss Academy of Engineering Sciences SATW, IngCH MINT for our future, Swiss Association of Women Engineers SVIN, Swiss Association of Surveyors IGS and IAESTE Switzerland.

More information: www.worldengineeringday.net and www.engineersday.ch

The online fashion retailer Shein does not take warnings about harmful chemicals in its products seriously. This is shown by a study by the Bremen Environmental Institute, which tested a total of 31 items of clothing in January 2026 on behalf of Greenpeace Germany. In 25 of them, the European Chemicals Regulation (REACH) was found to have been exceeded, in some cases massively.

Particularly explosive: the products in question were identical or very similar to the first Greenpeace test in November 2025. According to Shein's promises, these should no longer be available on the platform. After the first tests, the fast fashion group announced that it would withdraw the affected items from the market and stated that product safety and EU standards had top priority.

Only specific product numbers removed

The reality is different: Shein only removed the specific product numbers objected to by Greenpeace. The products themselves remained available. «Shein is ignoring warnings and legal limits and is accepting harm to people and the environment. This behavior is grossly negligent,» says Joëlle Hérin, consumer expert at Greenpeace Switzerland.

Of the 25 products tested in January, four were identical to those in the first test. One outdoor jacket was even available again from the same retailer. In one sandal, Shein kept nine other strap colors on offer - all with the same non-compliant footbed, although Greenpeace had already objected to one color variant in November 2025. Some of the hazardous chemicals exceeded the Swiss and EU limits by a factor of 3115.

Risks for people and the environment

Greenpeace was able to detect potentially toxic chemicals above the permitted limits in the clothing, including children's clothing. The chemicals found are associated with various diseases, including cancer, reproductive disorders and growth disorders in children, as well as a weakening of the immune system.

Workers and the environment in the production countries are particularly affected. But buyers also come into contact with the chemicals through skin contact, sweat or inhaled fibers. During washing and disposal, the substances continue to enter rivers, soil and the food chain.

Legal loopholes in Switzerland

Shein supplies the goods almost exclusively directly from China to consumers in Switzerland. The products are therefore not currently subject to the Foodstuffs and Utility Articles Act or the Chemicals Act. In concrete terms, this means that these products do not have to comply with Swiss limit values. As a result, Shein has so far evaded liability under Swiss law.

In order to protect the environment and human health, Swiss law must apply without loopholes to all products that can be purchased in Switzerland. Suppliers who repeatedly violate Swiss regulations must be sanctioned and excluded from the market. Greenpeace is also calling for a strong anti-fast fashion law based on the French model in order to establish environmentally friendly business models.

«The Shein case shows: Voluntary promises made by these companies are worth nothing. As long as fast fashion companies can make a profit with disposable fashion and hazardous chemicals, clear legal limits are needed,» says Joëlle Hérin and adds: «An effective anti-fast fashion law must curb overproduction, limit advertising for cheap fashion and finally hold manufacturers accountable.»

www.greenpeace.ch

Statement from Shein

Shein has sent us the following statement about this article:

«The constructive exchange with Greenpeace is very important to us. As part of the review of the current test results, we have commissioned independent test institutes to carry out further tests on the identified products.

All products mentioned in the previous Greenpeace report were immediately removed from our platform worldwide, as per our own standard protocols. The products are still not listed on our website.

The products identified in this report were also removed immediately after we were informed of the results. At the same time, we are carrying out further tests of our own.

We are addressing concerns about our processes for dealing with such cases and recognize that this process highlights areas where our controls can be further strengthened.

As soon as we became aware of the concerns, we initiated measures to identify potential improvements to our protective measures. These range from the preliminary testing of products to the ongoing monitoring of products that are already available. The protective measures include platform-wide checks of similar products using technical detection systems as well as targeted manual checks. 

In addition, we are increasing our investment in the specialized teams and technologies that implement the specified measures in a targeted manner. We are also tightening up the measures we take against providers who do not comply with our requirements and rules, including by suspending or terminating contracts more quickly and imposing stricter financial sanctions.

These measures build on the Enhanced Compliance Program that we initiated at the end of 2025 to improve product safety and raise compliance standards on our platform. As part of this program, we are expanding our partnership with leading global quality assurance providers to implement a range of improvements. These include more intensive vetting of new vendors, higher training standards for content moderators and vendors, and structured compliance testing to identify vulnerabilities and initiate corrective actions in relevant areas.

We continue to advocate for an increased exchange of information between platforms in order to identify problematic offers and sellers. After all, many such products are still available on several online marketplaces.»

Artificial intelligence is fundamentally changing the world of work, but the economic benefits are not materializing for most companies. A study by the Boston Consulting Group of over 1,250 companies worldwide reveals a drastic gap: while a small elite of five percent of companies are recording significant increases in turnover and cash flow, 60 percent are generating hardly any measurable value despite substantial investments. A further 35 percent are in the process of building up, but are moving too slowly.

The growing value gap

The leading companies - described by BCG as «future-built» - are already achieving 1.7 times higher sales growth and 1.6 times higher EBIT margins than the lagging companies. They plan to spend 26 percent more on IT and devote up to 64 percent more of their IT budget to AI. These investments create a self-reinforcing cycle: Revenues are reinvested in new skills and technologies, continually widening the lead.

The role of agentic AI - autonomous AI agents that can observe, plan and act - is particularly noteworthy. This technology, which was barely mentioned in 2024, already accounts for 17 percent of the total AI value and is expected to increase to 29 percent by 2028.

Skill data as a decisive lever

Cornerstoneondemand, a leading provider of talent and learning management solutions, identifies skills as a key performance indicator for 2026. Without transparent skill profiles and linked data, AI cannot provide context and therefore cannot make meaningful recommendations. Current figures show the pressure to act: 35% of companies see clear skills gaps, 55% report selective deficits.

The demand for AI skills has risen by 245 percent - the most sought-after skill worldwide. At the same time, the importance of human skills is growing: The demand for emotional intelligence rose by 95 percent, as technical professions increasingly require human skills.

Five strategies of the successful

The BCG study identifies a clear pattern among the successful companies. They are pursuing a CEO-driven, multi-year AI vision with explicit revenue and cost targets. Nearly 100 percent of future-built organizations report deeply engaged leadership teams, compared to only eight percent of laggards.

Secondly, they fundamentally redesign workflows instead of just automating them. 70 percent of AI potential is concentrated in core functions such as sales, marketing, production and research. IT recorded an increase of six percentage points to 13 percent of the total AI value.

Thirdly, they implement an AI-first operating model with shared responsibility between business and IT. These companies are 1.5 times more likely to establish this shared ownership.

Fourthly, they secure the necessary talent through aggressive further training: Over 50 percent of employees receive training, compared to only 20 percent for laggards. Learning and work are increasingly merging, with learning content being embedded directly into the work context.

Fifth, they are building a technology architecture that is fit for purpose. More than half of future-built companies are working with a single enterprise-wide data model, compared to only four percent of stagnant companies.

HR and IT move closer together

Cornerstoneondemand is observing a closer integration of HR and IT. While HR has structured information such as skills and performance data, IT provides the work context from collaboration and productivity environments. A survey by Nexthink of 1,100 IT managers shows that 92% believe that this integration increases productivity and employee satisfaction.

The boundaries between technical and non-technical professions are becoming blurred. AI skills are expected in almost all roles, while the demands on empathy, communication and judgment are increasing.

High security risks

Despite the potential, 72 percent of companies report unmanaged AI security risks. Successful companies focus on designing safeguards and guardrails without compromising performance. They solve problems such as hallucination, bias and data misuse that often block laggards.

The most important insight: AI agents do not work without humans. Their performance depends on strong human orchestration in redesigned roles. The best organizations configure workflows to combine autonomous agents with human oversight.

Time is running out

Technology is developing at a rapid pace. The 10-20-70 rule for technology transformations remains valid: 70 percent of the strategic focus should be on people and processes, 20 percent on technology and 10 percent on algorithms. Most obstacles concern people, organization and processes.

Companies that have not yet started must act now. Future-built companies are pulling away, the value gap is widening and catching up is becoming more difficult with each passing week. The playbook is clearly defined and available to all - but time is running out.

Further information about Cornerstoneondemand

Artificial intelligence is changing the world of work faster than many can react. With the newly initiated think tank «einstAIn», Employees Switzerland and Kuble - House of Intelligence want to actively, fairly and sustainably shape the AI transformation in Switzerland. The platform brings together companies, employees, science and politics and translates global and Swiss studies into clear recommendations for action.

Framework conditions of work under pressure

«At first glance, it may seem unusual for an employee association to set up a think tank. But the dynamics of artificial intelligence are calling established models into question,» says Alexander Bélaz, President of Angestellte Schweiz. Until now, the rule was: if you work eight hours, you get paid eight hours. But with AI, someone can do in two hours what used to take a whole day. If in future it is no longer working time that counts, but value generated, we as a community must clarify how productivity gains are distributed so that employees are not left behind.

Eight key challenges

The think tank consolidates findings from international and Swiss studies and derives specific fields of action from them. A first Report identifies eight key challenges for Switzerland. It makes it clear: for Switzerland, artificial intelligence is not a promise for the future, but a touchstone for its prosperity. In a high-wage country with a shrinking working population, competitiveness, social welfare and income can only be secured if productivity increases and the innovation advantage is defended.

«Demography means that the labor supply is shrinking, but the demand remains. We must use AI as an opportunity to increase labor productivity - and thus secure prosperity in Switzerland,» says Patrick Chuard, Chief Economist at the Swiss Employers' Association.

Need for strategy and new skills

At the same time, there is a dangerous imbalance in many companies. While employees have long been using AI informally and pragmatically, there is a lack of clear strategy and responsibility at many management levels. It is risky to reduce AI to simple, isolated tools. Those who do not rethink roles and processes are wasting productivity and exacerbating uncertainty instead of creating added value.

«The age of AI requires new ways of working and new skills. Identifying these is crucial - for the self-development of employees, for skills management in companies and for education in order to prepare the current and future workforce in the best possible way,» says David Gisler, Talent Acquisition Lead at Siemens.

Loss of value of professions and qualifications

For employees, this transformation means a fundamental paradigm shift: job security is increasingly being replaced by employability. AI is not devaluing entire professions in one fell swoop, but rather tasks, routines and existing qualifications. Without new skills profiles and a broad, in-depth «AI literacy», there is a risk of a structural division in the labor market - between those who can use AI productively and those whose work is gradually losing value.

«AI will fundamentally change value creation in Switzerland. In order for us to shape this transformation in a self-determined way, we need our own research capacities and open technologies that are transparent, legally compliant and accessible to all,» says Imanol Schlag, AI Research Scientist at the ETH AI Center.

Expected political responses

Politically, too, waiting is not an option. Unclear regulatory frameworks slow down innovation and investment more than technological boundaries, while dependence on a few global providers continues to grow. Those who do not actively shape digital sovereignty, data security and legal certainty risk giving up value creation and creative power.

«AI is rapidly changing the way we work and live. This makes it all the more important to have clear, fair rules that create trust without slowing down innovation. With targeted education and awareness-raising, we ensure that AI serves social cohesion and is shaped in a democratically legitimized way,» says Dominik Blunschy, National Councillor and Advisor Digital Business & Innovation at ti&m.

Broad advisory community

The think tank is supported by an interdisciplinary advisory community that brings together employers, employees, politicians and academics. Different perspectives and sometimes conflicting experiences are explicitly part of the process. The exchange between current research and practical application is crucial in order to develop realistic and socially viable guidelines for AI-driven change.

«All stakeholders from business, politics, work and science are cordially invited to actively shape the dialog and take joint responsibility for the future of work. With a broad dialog, an in-depth exchange of knowledge and courageous action, we increase the chance of continuing Switzerland's success story in the age of intelligence,» says Roger Oberholzer, Partner and Academy Lead at Kuble - House of Intelligence.

The central finding of the report is clear: artificial intelligence is not a job killer, but a prosperity booster - provided it is strategically managed, broadly qualified and responsibly regulated. Whether AI becomes an opportunity or a burden for Switzerland will not be decided in the code, but in the decisions made by companies, politicians and society - and now.

The European Marketing Confederation (EMC) has announced the finalists for the European Marketer of the Year Award 2026. Ten strategic marketing experts from Europe have qualified for the prestigious award.

Every year, most European countries recognize their national marketing champions. EMC now selects the best of these champions in a formal competition. All marketing associations in Europe were invited to nominate their national marketing champions. The first phase of the selection process has now been completed.

Swiss representatives from the sports retail sector

Among the ten finalists is Marco Greco from Ochsner Sport, a Swiss representative. The other finalists:Stijn Mentrop-Hulisan from McDonalds (Netherlands), Laurence Herbeert from Puratos (Belgium), Ádám Mérő from Coca Cola (Hungary), Orla Mitchell from WaterWipes (Ireland), Vaida Jurkoniene from Telia (Lithuania), Sergio Leal, formerly McDonalds (Portugal), César Romera from Kyndryl (Spain), Carolina Eggertsson from Tele 2 (Sweden) and Werner Lampert from Werner Lampert Beratung (Austria).

A professional jury will interview the candidates and select the winner. The presentation of the European Marketer of the Year 2026 will take place on April 23 in Vilnius during the LIMA Award Ceremony.

Support from 14 marketing associations

As national champions, the finalists have already proven their excellence in their respective countries. Being nominated for the European Marketer of the Year is a special honor. The award is supported by fourteen leading marketing associations in Europe, ensuring that only the best of the best compete for this prestigious recognition.

EMC is proud to recognize these outstanding marketing professionals who have demonstrated exceptional strategic management skills, achieved results and built sustainable business models in the region and globally. Marketing professionals bring a strategic, customer-centric approach that translates into sustainable competitive advantage in the marketplace.

The EMC is Europe's largest marketing organization, representing over 100,000 marketing professionals in fourteen national associations. As a non-profit organization, the EMC works with its member associations to promote education, social orientation and value creation for marketing associations and the marketing profession across Europe.

With «Suissepartout», the country's oldest private insurance company is launching a digital experience platform and campaign together with its 80 general agencies to mark its 200th birthday. https://www.suissepartout.ch is freely accessible to the entire population. 80 curated excursion destinations and routes - from Bellinzona to the Emmental and Lavaux - invite you to experience Switzerland as Mobiliar has known and appreciated it for 200 years.

Discover Switzerland better together

Suissepartout offers thematically curated routes for families, cyclists, culture lovers, culinary enthusiasts and explorers. Each route was developed by the employees of the respective general agency on site; they are the ones who know which vineyard is worth a detour in spring and which village square invites you to linger. The platform is accessible to everyone. Mobiliar customers also benefit from around 180 exclusive offers at selected route stops - from moments of pleasure to free admission.

Suissepartout is part of the second phase of communication around the Mobiliar anniversary year and builds on the campaign motto «Better together», with which Mobiliar launched its 200-year activities in January. While the first campaign phase anchored the cooperative idea emotionally, Suissepartout makes it tangible - as a concrete, usable offer.

Yassin Sebai, Anniversary Project Manager, explains: «For 200 years, Mobiliar has stood for proximity, trust and community. And we don't just want to celebrate this anniversary - we want to experience it together. Suissepartout shows what Mobiliar is all about: regional diversity, local roots, local commitment and, above all, togetherness. True to our motto: Better together.»

80 general agencies at the heart of the platform

The backbone of Suissepartout is the network of 80 Mobiliar general agencies, which are anchored in all regions of Switzerland. Each general agency has helped shape its own route - as a local anchor that knows what really makes a region special, beyond the glossy tourist brochures. This insider perspective cannot be replicated and makes Suissepartout a genuine expression of the Mobiliar brand promise: human, close and responsible.

Large production from the Content Bakery

Behind the platform is a content production that is as big as the 200th anniversary deserves. As part of Equipe Rouge, the social consultants and content creators from Bagels of Berkeley spent four months documenting all 80 routes throughout Switzerland in photographs and films - from the planning and execution of the shoots to post-production. The same team created all the editorial content for the platform as well as the image and video material for the «Must-see» campaign.

For Tatjana Streit, Social Project Lead, Suissepartout was a premiere of a special kind: «Sixteen weeks, 80 routes, over 400 stops - and the best thing about it: the hype in the team never died down until the go-live. Now that Switzerland can finally unwrap Mobiliar's birthday present, everything we invested together is paying off.»

«You have to see it for yourself.»

The accompanying «Must-see» media campaign includes 15-second online videos that showcase Swiss locations from the general agencies' regions, as well as target group-specific display advertising measures with weather and seasonal targeting. Half-page and full-page advertisements round off the offline presence. All measures link to suissepartout.ch.

The digital presence will be extended by an influencer campaign designed and supported by Bagels of Berkeley in collaboration with Mobiliar from May to September 2026. Five influencers from German-speaking and French-speaking Switzerland will personally travel selected Suissepartout routes and share their experiences authentically on social networks. Real voices from the community will show what Switzerland has to offer off the beaten track. In doing so, they will bring the heart of Suissepartout to social media: the curated insider perspectives of the general agencies, which are better experienced together.

Responsible at Mobiliar: Michel Gicot (Head of Anniversary), Yassin Sebai, Rahel Schumacher (Anniversary Project Management), Silvia Siffert, Carmen Broger (Anniversary Theme Owners), Angéline Willisch (Marketing Communication Manager), Angela Bönzli, Annina Pfisterer (Digital Content Specialist), Isabelle Fischer, Yves-Emmanuel Hayoz (Customer Experience Manager), Evelyne Ruchti (Marketing Automation Manager). Responsible at Bagels of Berkeley and Equipe Rouge: Tatjana Streit, Miriam Beck, Julianna Stricker, Marie-Theres Ott (consulting, project management), Ramona Gyr (editorial manager, text), Aita Lucia Hasagic (text), Kevin Hy, Monia Rosenow, Patrick Richner, Rommel Felder, Joël Stähli (film and photography), Marco Klein, Aurore von Oppersdorff, Matteo Attanasio (post-production, motion design), Tanja Stierli (image editing), Luciano Hagge Dias, Türi Cengiz (client lead), Pascal Winkler (strategy). External partners: Gabriel Jackson, cxg (web development), Diction (translations and proofreading), Mediatonic (media).

www.mobiliar.ch

With a new brand identity, the SV Group is setting a visible sign for its further development. The new look is warm, dynamic and forward-looking, without neglecting the facets that have always characterized SV: Cordiality, hospitality and enjoyment.

Clear bundling under one brand

With the realignment, SV is bundling its strengths across all business divisions even more clearly under the «SV» brand. The company is thus creating clarity and profile in a phase of strategic development. Last year, under the leadership of CEO Markus Binkert, SV laid the foundations for sustainable growth with the sharpened Strategy 2030, enhanced values and targeted organizational adjustments.

«For me, the new brand identity is a sign of new beginnings. We are confidently showing who we are and where we want to go,» says Markus Binkert. «It gets to the heart of what SV stands for: warmth, genuine hospitality and the joy of enjoyment. That's exactly what we want our guests to feel every day.»

Tradition meets the future

With the new brand, SV combines tradition and future. The company is modernizing its image without fundamentally changing its identity. The brand stands for new beginnings and ambition. SV is convinced that sustainable growth and genuine hospitality are not a contradiction in terms.

The new look is warmer, more dynamic and clearer and reflects the enhanced corporate values: Cordiality, forward thinking, hands-on mentality and a sense of responsibility. This attitude characterizes everyday life in the approximately 500 companies in Switzerland and Germany.

The two letters SV once stood for «Schweizer Verband Volksdienst» and thus for the roots of the company. Today, they stand for an independent brand with a clear attitude, entrepreneurial strength and the ambition to shape hospitality in all its facets in a contemporary way.

About the SV Group

SV is a leading restaurant and hotel management company based in Dübendorf near Zurich. The company employs around 5500 people in Switzerland and Germany and operates around 500 restaurants. These include restaurants for companies and educational institutions, à la carte restaurants and catering services for leisure and stadium guests. The range is supplemented by trade fair catering as well as catering in care establishments and lunch tables for children.

In the hotel industry, SV has a growing portfolio with its own brands and international franchise partnerships. These include hotels from the Marriott International and Hyatt brand portfolios as well as the company's own urban lifestyle brand Stay KooooK. In total, SV records over one million overnight stays per year.

SV was founded in 1914 by Else Züblin-Spiller with the aim of providing people with healthy and affordable food in challenging times. Over more than a century, this initiative has developed into a professionally managed company that combines economic success with social responsibility. The majority shareholder is the non-profit SV Foundation, which carries on the idealistic values of the founder and uses its funds for projects in the field of healthy nutrition and for the common good.

www.sv-group.com

Nussbaum is launching a large-scale campaign for its tried-and-tested «Optiflex-Profix» shelving system in 2026. The concept developed by Zimmermann Communications relies on a strong visual: a seemingly endless skyscraper, composed of real Nussbaum reference objects, which demonstrates the versatility and reliability of the system.

The key visual visualizes the millions of uses of «Optiflex-Profix», which has been installed throughout Switzerland for 15 years. The spectacular skyscraper consists of various floors that combine numerous building types such as residential, commercial and public buildings, thus illustrating the wide range of applications and Nussbaum's many years of experience. Particularly authentic: real Nussbaum reference objects are «installed» on all floors.

For the development of the key visual, these reference objects were digitally recreated on the basis of real photo templates. The shape of the skyscraper was meticulously planned on the basis of an initial «blocking» before each individual building was carefully worked out and integrated into the final composition.

Vertical scrolling experience on the landing page

At the heart of the campaign is the clear message that «Optiflex-Profix» is the efficient plug-in connection for every floor - simple, reliable and can be installed completely without tools. The campaign relies on a broad mix of advertising media, in which the leitmotif «floor over floor» is consistent across all digital, physical and print channels.

The highlight of the Landing pageThe unusual vertical scrolling effect, which - contrary to the usual scrolling direction - runs from bottom to top. This makes it possible to digitally experience the feeling of «floor upon floor». With each scroll, the user moves up floor by floor and gradually receives more in-depth information about «Optiflex-Profix» and the real reference objects.

At the same time, online videos and social media measures on Facebook, Instagram and LinkedIn dynamically showcase the skyscraper and lead users directly to the landing page. The presence is complemented by advertisements in the trade press and a physical fold-out flyer.

Responsible at Nussbaum: Claudia Schwarzer (Team Leader Marketing Communications), Geraldine Cairoli (Marketing Communications & PR Project Management), Deborah Von Allmen (Junior Marketing Communications Planning), Nina Alimusaj (Junior Marketing Communications Planning). Responsible at Zimmermann Communications: Christoff Strukamp (creative direction), Julia Hofmann (art direction), Sophie Güntensperger (text), Lara Cavelti (consulting), Rolf Zimmermann (overall responsibility for strategy). Key visual realization: Visual addiction. Landing page implementation: Business4you.

www.zimmermann-communications.ch