Swiss Brand Congress: When AI becomes a team member of brand management

AI is fundamentally changing marketing - but who will manage the brand in future? The Swiss Brand Congress on June 10, 2026 at the Dolder Grand Hotel in Zurich will address precisely this question. With more than 100 experts, 16 specialist forums, seven stages and two main stages, the congress offers a comprehensive platform for discussions on brand management, data, AI and customer experience.

Brand management under the sign of artificial intelligence

This year's motto «Team game brand management - team member AI» sums up the central question of the congress: How can artificial intelligence be meaningfully integrated into brand work without losing attitude, positioning and relevance? The common thread runs through all the stages: AI is becoming an integral part of brand management, but the responsibility for strategic decisions remains with humans.

Strong brands and their strategies

In the afternoon, brands such as Sixt, Ikea, Kärcher, Zweifel and Brack will present the strategies behind successful brand management. The focus is on positioning, transformation and the ability to continuously develop.

At the same time, companies such as L'Oréal, Axa and Webrepublic are discussing how data and artificial intelligence are changing brand work. The focus is on new metrics, data-based decisions and the question of where AI provides support and where humans remain indispensable.

Networking practice and science

The Swiss Brand Congress brings together marketing decision-makers, agencies, platforms and academia to exchange ideas. The broad program with 16 specialist forums offers participants the opportunity to delve into the depths of individual topics as well as to maintain a strategic overview.

Further information on the Swiss Brand Congress: www.marken-kongress.ch