Dreame Technology was founded in 2017 and is a future-oriented consumer goods company specializing in smart household appliances. The company offers robotic vacuum cleaners, wet and dry vacuum cleaners, cordless stick vacuums, lawn mowers and hair care products, among other things.

PRfact has been providing Dreame Technology with media and public relations support since the beginning of March this year. In addition to daily media work, the agency's mandate also includes the communication of new products and support at trade fairs and events.

AI-supported videos open up new perspectives for media, companies and creatives. But as technological advances grow, so do the challenges: How is AI changing storytelling? What risks does automation entail? And how can quality, ethics and credibility be ensured in a media world increasingly shaped by AI?

These questions are at the center of the Themed conference "AI videos - opportunities and risks"which Maz will be holding in Lucerne on May 21, 2025. The event is aimed at media and communication professionals, creatives, scientists and decision-makers who want to find out about the latest developments in the field of AI and video.

Use cases and overarching perspectives

To kick things off, satirist and director Patrick "Karpi" Karpiczenko will shed light on the impact of AI-generated videos on journalism - with a critical but also humorous look at the media landscape. Filmmaker Jan Janutin and communicator Antonia Zahner will then show the extent to which AI videos can already be found in film production, marketing and corporate communications.

Prof. Touradj Ebrahimi from EPFL Lausanne and Dr. Patrick Raemy from the University of Fribourg will introduce the technical and scientific part of the conference. They will analyze the current possibilities and limitations of AI-supported videos and discuss the effects on credibility and media ethics.

The event will conclude with a panel discussion in which all speakers will debate the potential and risks of AI videos for media houses and companies.

The web agency Destinazio from Valais is the first Swiss company to receive the Webflow Enterprise Partner Label. The content management system Webflow has established itself as an alternative to traditional web development platforms and only awards this label to agencies with proven expertise in the implementation of large, international digital projects. According to information provided, such labels have so far mainly been awarded to agencies in major cities such as New York, Paris or London - now one of the coveted certifications is going to Switzerland for the first time.

According to Managing Director Chris Bachmann, the award is a confirmation of the company's many years of work: "It was an incredible moment to know that our work and technical expertise are being recognized worldwide."

From Valais to the international web industry

Destinazio was founded twelve years ago as part of a funding program of the University of Applied Sciences Western Switzerland (HES-SO Valais) and originally started with the development of a semantic search engine for mountain bike tours. In the years that followed, the company developed into a specialized web agency. While classic CMS such as WordPress or Typo3 were used in the beginning, Destinazio has relied entirely on Webflow since 2019.

Today, the agency's clients include local companies as well as international corporations such as PepsiCo, public institutions and national associations.

Successful project with trading platform Deriv

Destinazio took the decisive step towards the Webflow Enterprise Partner Label with a project for the global online broker Deriv. The company, which has over 2.5 million registered users and 21 million monthly website visits, was looking for an agency that could implement a multilingual web platform with high technical standards.

"Our multilingualism, the 'Swissness' factor and a professional pitch helped to build the necessary trust," explains Bachmann. Over the course of six months, Destinazio migrated over 6,000 pages for the new financial platform and coordinated the project across three time zones with 30 participants.

The successful project ultimately also impressed Webflow: Destinazio was the first Swiss agency to be awarded the Enterprise Partner Label - a milestone for the company and a signal for the Swiss digital industry.

March 26, 2025 was International Data Center Day. It reminds us of the indispensable, but mostly invisible, role that data centers play in the development of innovations that shape our modern lives. Data centers are far more than just "warehouses filled with servers"; they are the backbone of countless advances, including AI-powered solutions, that we encounter every day: from accelerating breakthroughs in research to facilitating lightning-fast financial transactions, from online gaming and streaming to social media and cloud storage, data centers are central.

The emergence of generative AI, real-time analytics and hyper-connectivity is not only transforming industries, but also redefining how we live, work and tackle global challenges. Data centers are at the heart of this transformation, serving as the engines for processing, storing and securing the data that drives progress. For this reason, the data center industry is experiencing unprecedented growth, with $734 billion of investment announced in 2024 and 2025 by 20 leading data center companies (source generation.org).

Here in Switzerland, we are continuously investing in our five IBX data centers (three in Zurich and two in Geneva). The sixth expansion phase is already underway at the ZH4 data center in the heart of Zurich to meet the ever-increasing demand for connectivity. The expansion is scheduled for completion in 2027. In Geneva, the GV1 data center has undergone further technological development and uses water from Lake Geneva for cooling.

The data center industry is at the forefront of the digital revolution. At Equinix, we are growing our data centers sustainably and are committed to a new generation of data center workers who will help keep the world connected. Together, we are shaping a future where technology is used for the common good, laying the foundation for shared progress.

International Data Center Day is about raising awareness of the data center industry and encouraging the next generation of talent to enter the industry.

More information: https://www.equinix.com/de/de/

This article originally appeared on m-q.ch - https://www.m-q.ch/de/international-data-center-day-2025-herzstueck-des-digitalen-wandels/

The advertising market in Switzerland also closed down in February 2025. Advertising pressure from "traditional" media amounted to 255.8 million gross francs, which corresponds to a decline of 3.6% compared to the same month last year. Print, TV, radio and cinema were particularly affected, while out-of-home was the only media category to increase, with growth of 8.7%. Nevertheless, the ranking in the media mix remains unchanged, with TV ahead of print, followed by out-of-home, radio and cinema.

After the first two months of the year, cumulative traditional advertising expenditure amounted to CHF 517.3 million, which corresponds to a decline of 4.8% compared to the previous year.

Digital advertising: Search remains ahead, YouTube continues to grow

Search continues to hold the top position in the digital advertising market with a share of 45.4%, although Google adjustments led to a decline in advertising pressure. Display advertising follows with 35.5%, while YouTube is the only category to record a positive development with 19.1%.

Retail trade dominates the traditional advertising market

Of the 21 sectors analyzed, only seven were able to escape the general negative trend. Retail led the ranking with growth of 32%, further extending its lead. The telecommunications sector (+15.6 %), financial services (+13.6 %) and the energy sector (+38.4 %) also showed a positive trend.

The tobacco industry recorded the largest losses (-84.3 %), which is attributable to the new advertising bans. Food (-8.5 %), leisure/hospitality/tourism (-24.7 %) and pharmaceuticals/health (-17.2 %) also suffered significant declines.

Digital vs. traditional advertising: a comparison of sectors

The leisure, gastronomy and tourism sector leads the digital advertising market, followed by retail and financial services. In the traditional advertising market, however, the retail trade is in the lead, while the financial services sector is only in fifth place.

Tobacco products, events and cleaning products occupy the last places in the digital advertising market, although some of them were able to make year-on-year gains. In the traditional market, the tobacco industry remains in last place, directly followed by the energy, media and transportation sectors.

 

Most popular products in February

In the display area, spusu.ch is at the top, while booking.com has the highest advertising presence in search. On YouTube, the Audi A6 E-Tron is in first place. Tui Reisen and Tui.ch also made it into the top 10 digital advertising campaigns.

The traditional Zurich Logistics Colloquium is celebrating its 40th edition: on May 8, 2025, three leading personalities will present the creative solutions and skilful use of individual potential that have led their companies to new successes. Participants will benefit from innovative impulses and pioneering ideas from these lighthouse projects.

This year, the experts will be speaking under the motto "Added value through logistics". The topics in detail:

Highly complex, expensive, indispensable Smart logistics for the machine tool industry, high pressure to innovate and perform	Dr. Fabian Stoop Technical Manager Lestoprex AG, St. Gallenkappel
Circular economy in action CH-wide collection of electrical and electronic appliances, success factors	Pasqual Zopp Managing Director SENS eRecycling, Zurich
Recycling starts at the source Information and logistics are key, Practical example of unmixed steel scrap	Nicolai Solenthaler COO soRec AG, Gossau SG

The presentations will provide new food for thought, potential and ideas. The subsequent aperitif riche will provide an opportunity for a lively exchange with the speakers, other experts and guests.

More information: www.acel.ch

 

The most important in a nutshell

Date: Thursday, May 8, 2025, 5:15 p.m.

Location: Lecturers' Foyer of ETH Zurich, Rämistrasse 101, 8092 Zurich

Participation: CHF 120.-

Your registration - quick, easy and convenient via QR code, at www.acel.ch/aktuelles/veranstaltungen/ or by e-mail to info@acel.ch

Registration deadline: Thursday, May 1, 2025

The number of participants is limited.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/leuchtturmprojekte-mehrwert-durch-logistik/

Like already in the previous year Twint leads the reputation ranking of Swiss companies. The company is particularly highly regarded in French-speaking Switzerland and among women and young people under the age of 30. "Twint is seen as an absolute top company that offers better services than other companies in the sector and stands out positively," explains Anja Reimer from NIQ GfK. "No other company enjoys such strong identification among the Swiss population."

Twint CMO Jens Plath is delighted with the result: "The trust of our more than five million users is of central importance to us. We are particularly pleased to be recognized together with other Swiss Love Brands."

Changes in the ranking

Zweifel remains in second place, scoring particularly highly in German-speaking Switzerland and among younger consumers. Ricola rises to third place, pushing Migros down to fourth place. Lindt & Sprüngli moves up four places to fifth place, followed by Coop, which climbs two places and - like Zweifel - is particularly popular with young consumers.

Digitec Galaxus makes it into the top 10 for the first time after the company is now one of the 50 most important Swiss companies due to increased awareness. The cantonal banks moved up five places to eighth place, while SBB dropped four places to ninth - although it received the best rating in terms of environmental sustainability. Geberit remains unchanged in tenth place.

Demographic differences in the ranking

The results show clear regional and demographic differences. In French-speaking Switzerland, Migros is in second place, followed by Lindt & Sprüngli. Rolex, Nespresso and Logitech are among the ten most valued companies here.

Among women, Migros is just ahead of Ricola in third place, while Landi is also in the top 10. The men rate Ricola best, followed by Zweifel and Migros. Mobiliar and Logitech are among the most highly rated companies.

In terms of age, Twint clearly leads the ranking for young people under 30, followed by Zweifel, Coop and Migros. Ricola, Zweifel and Lindt & Sprüngli occupy the top three places among the over-50s.

Rega dominates the NPO ranking for the eighth time in a row

Swiss Air-Rescue Rega remains the undisputed leader among non-profit organizations. "This award is thanks to our employees, who give their all around the clock to help people in distress," says Rega CEO Ernst Kohler.

The Swiss Paraplegic Foundation and the Swiss Red Cross follow in second and third place. They are followed by Médecins Sans Frontières, Spitex Switzerland, Fairtrade Max Havelaar and WWF Switzerland, which moved up three positions. The Cancer League, Swiss Mountain Aid and Bio Suisse complete the top 10.

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The NIQ GfK Business Reflector measures the reputation of the 50 leading Swiss companies and 20 best-known non-profit organizations. The representative survey is based on 3,800 interviews conducted between mid-January and mid-February 2025. The aim of the study is to provide precise reputation monitoring for companies and NPOs.

The digital economy is undergoing a process of transformation - characterized by artificial intelligence, geopolitical uncertainties and changing market conditions. With this year's guiding theme, Dmexco 2025 aims to encourage companies to invest in innovation and actively shape the future. The trade fair will take place in Cologne on September 17 and 18, 2025.

"Be Bold. Move Forward. is more than a motto. It's an attitude and a challenge," says Verena Gründel, Brand & Communications Director at Dmexco. "Studies show that companies that invest decisively and drive innovation during economic downturns grow faster than their competitors in the long term." Dmexco wants to bring these movers and shakers together to set trends and develop forward-looking solutions, Gründel continues.

The German Digital Industry Association (BVDW), the conceptual sponsor of the trade fair, also emphasizes the importance of a willingness to take risks: "New technologies offer groundbreaking opportunities. The digital economy has always been an industry of creators and bridge builders," says President Dirk Freytag.

First speakers and exhibitors confirmed

In Cologne, the trade audience can look forward to presentations by international experts, including Carsten Maschmeyer (Maschmeyer Group), Jean-Remy von Matt (Jung von Matt), Vanessa Stützle (Luqom), Alma Lipa (L'Oréal DACH), Sir Martin Sorrell (S4 Capital), Rezo (Nindo) and Dora Osinde (Ogilvy Group Germany).

Numerous companies have also already confirmed their participation. These include Shopware, Otto Advertising, Disney, Criteo, HubSpot, Douglas Marketing Solutions, United Internet Media, Media Impact and IQ Digital.

Expansion into Asia

Dmexco will also be present on the Asian market for the first time this year. On October 8 and 9, 2025, the eCommerce Expo | Dmexco Asia will celebrate its premiere in Singapore and aims to provide new impetus for the digital economy in the Southeast Asian region.

The HWZ exclusively offers part-time degree programs in the field of business. In order to sharpen its positioning, the Zurich agency June is supporting the HWZ as a sparring partner in strategic communication. In addition to media work, media screening, monitoring of relevant topics and content planning, the university management, department heads and other experts will be positioned in the coming months.

Focus on expert:inside positioning and visibility

A particular focus is on the positioning of the new Rector Prof. Dr. Brian P. Rüeger, who has headed the HWZ since October 2024. June accompanies the targeted positioning of his vision for the university and the associated further development of the HWZ.

"June has a deep understanding of strategic corporate communications. You know how to identify relevant topics and position the university management and our other experts in a targeted manner in order to strengthen the HWZ as a leading business school in the long term," Laura Oderbolz, Head of Communications at HWZ, is convinced.

(Image: Dan Cermak)

m&k: Philipp Skrabal, congratulations on your Title "Advertiser of the Year" 2025. How did you experience the award night and the handover of the baton?

Philipp Skrabal: Thank you very much, it was a great evening! Last year I very happy for Andrea Bison. What she does with Alex, Gordon and the rest of the team [from Thjnk Zurich, editor's note]. deserves the utmost respect and is good for the entire industry. Even the supposed competition. Because at the end of the day, it's about proving with as many campaigns as possible that intelligent strategy and creative excellence make the difference. I am doubly honored to have taken over the "Egon" from her. I didn't know it would be me until her laudation and was therefore quite relaxed until shortly beforehand. Then my nervousness increased with every sentence.

 

Do you find the term "advertiser" of the year at all appropriate for yourself?

Even though I use my creative skills not only in advertising, but also in all other areas of communication, I can live with the term very well. Advertising is culture and zeitgeist and has also inspired art - we should be proud.

 

Team Farner has continuously worked its way up the creative rankings in recent years. From 10th place in 2020 to 1st place in 2024.

That was hard work and a bit of luck, because it is important for us to shine with relevant and paid work and not work specifically for the "shop window". With campaigns such as "Islam Alijaj in the National Council", various campaigns for SBB, Arosa Tourism and our film for Greenpeace, we have succeeded in producing several works that have also won international awards. Added to this is Yoveo's extensive AI expertise, which creates exciting new creative spaces for us.

 

You now have a "double pole position". How do you intend to use the momentum?

For me, these are two things: First place in the creative ranking hopefully makes it clear to everyone and every CMO that it is worth looking at Team Farner. Our expertise is unique in the Swiss market and our joint success with our clients is demonstrable. On the other hand, I don't see the title "Advertiser of the Year" as an opportunity for self-promotion. I truly believe that our industry and our creative product deserve more respect. That's why I want to stand up for the industry, especially for all those who focus on quality.

 

The advertising industry needs more self-confidence - you have already emphasized this several times. What's wrong with it and how can this be changed?

The fact is, and there are now a number of studies on this from various consulting firms, creativity makes companies more successful. So if creativity makes us more effective, why should it always cost less? The existential pressure, also caused by Big Tech, is driving us in the wrong direction. It's a trap, because in the medium and long term, it's not the tools that make the difference, but what you create for the brand in the long term. What's more, communication has never had more influence than it does today. Take post-factual politics, for example, in which emotions and narratives are more important than objective facts. As a society, we are therefore called upon to pay more attention to the topic of communication.

 

In what direction has the advertising, marketing and communications industry changed since you embarked on this path?

In the past, there was marketing communication and corporate communication. The former occupied paid space, the latter took place in the editorial section of the media. Even if these silos still exist, they no longer correspond to the reality we experience today, as both share the same channels and profiles and are hardly differentiated in people's perception. To be successful in the long term, companies and brands need a consistent language, they need an attitude, a personality, a soul. It makes no difference whether it is the company or the product that speaks. In addition, successful brand management is becoming more demanding, not easier, due to the increasing automation of communication.

 

Ban advertising from the cityscape that Debate is currently raging in politics. What is your view on this?

I find that simply absurd. As I just mentioned, advertising is part of our culture and a central pillar of our economy. It is one of the values of our democracy that we trust ourselves to form our own opinions. This also requires advertising. In addition, outdoor advertising creates publicity, which is important for initiating social discussions.

 

They are strongly committed to young talent. At the same time, the industry - like others - is struggling with many challenges. One indication of this is the current job market. Is the industry still attractive enough for young talent or does it need a rethink?

The industry needs to evolve, it needs to learn and understand how to deal with all the changes and where the opportunities lie. This requires ideas and courageous decisions. The old stability and predictability is unlikely to return, so we need to become more agile - without losing our profile. Communication is and remains attractive for young talent and creativity is a multiplier for effective communication.

 

Which campaigns from your career have burned themselves into your brain and heart? What are you particularly proud of?

Our road safety campaign spontaneously comes to mind. "Made Visible" come to mind. Instead of following the original message "Dress brightly so as not to be overlooked." we founded the streetwear label "Made Visible". The campaign has been measurably successful for seven years, we cooperate with over 40 fashion and lifestyle brands and the textile industry, have created our own fashion collection, employ a number of influencers and continuously produce our own branded content formats. Together with the TCS, we have created the most successful prevention campaign in Switzerland, which was even awarded the "Road Safety Innovation Award" by the FIA. However, the Mobiliar campaign, in particular the "Liebe Mobiliar" film with Didier Cuche, or more precisely the viral for it, has burned itself into my heart the most.

The recipe was perfect: Didier as a celebrity, his legendary ski flip as the cause of the damage and the historic duel between Switzerland and Austria in alpine skiing. Within a week, we had a million organic views and media coverage in Blick, SRF and also in numerous Austrian tabloid newspapers and on ORF. Only then did we launch the actual TV commercial. To date, the film has over 20 million views and hundreds of thousands of likes and comments - also thanks to TikTok and Instagram. The shoot in Sölden with Didier Cuche, director Tobi Fueter and cameraman Filip Zumbrunn is unforgettable.

 

Hand on heart: What was your biggest creative mistake - and what did you learn from it?

An event on Waisenhausplatz in Bern comes to mind. We organized it as part of a campaign for a diverse Switzerland. Cool acts, but unfortunately little budget for the actual campaign and therefore few guests on site. A likeable older woman who danced passionately and experimentally and a horde of alcoholized teenagers dominated the scene. Thanks to my photography lessons during my training, I did manage to take a few photos of what looked like a decent crowd - enough for the media release. What I learned from this: Even a good cause needs money.

The unanimous confirmation of Michael Burkard and Etienne Coquoz as the new co-heads marks the start of a new chapter for Impressum. The two former Central Secretaries succeed Urs Thalmann, who has led the association for two decades. The co-presidents of Impressum, Caroline Gebhard and Fabienne Sennhauser, paid tribute to Thalmann's commitment and expressed their delight that with Burkard and Coquoz, a bilingual management team is taking over the reins.

Challenges for journalism

The current situation in the Swiss media industry was a key topic at the delegates' meeting. Gebhard referred to the numerous waves of redundancies in the past year - Ringier, ESH Medias, SRG, Le Temps, La Liberté, Tamedia, EMH and CH Media were among those affected. "Impressum stood by its members and the affected employees during each of these redundancies," she emphasized. Individual legal advice is also in high demand: around 220 members made use of the association's legal services in 2024.

The Central Secretariat also campaigned for the harmonization of the press card, measures against SLAPP lawsuits (Strategic Lawsuits Against Public Participation) and for the preservation of the CCT RRR.

In the black for the first time in years

After several years of negative financial statements, Impressum was able to present a balanced budget for 2025. This was made possible by various "difficult decisions", as they say. Cost-cutting measures were taken, such as reducing contributions to organizations such as the Swiss Press Council, Edito and Maz, as well as not filling vacant positions.

According to Fabienne Sennhauser, however, simply making savings is not enough: "We are also working on improving our funding model, for example by simplifying the admission process for BR members. We are also investing in communication and member recruitment." An initial success: a foundation is supporting Impressum's legal service in the fight against SLAPPs.

Court ruling against Impressum in dispute with SRG

Impressum has been fighting for inclusion as a social partner in the SRG collective labor agreement (CLA) since 2019 - now the court has rejected the association. The reasons are still pending, but the decision sparked a controversial discussion at the meeting, not least because of the high costs of the proceedings. The delegates discussed ways to mobilize the SRG members of Impressum more strongly in order to achieve better cooperation with the existing social partners.

AI statement and debate on local journalism

The delegates overwhelmingly supported a joint declaration on the use of generative AI, which is being drawn up by various organizations associated with the Swiss Press Council.

Finally, the editors-in-chief Reto Stifel (Engadiner Post/Posta Ladina) and Tommaso Manzin (Appenzeller Volksfreund) discussed the future of local journalism with the delegates. Stifel emphasized that "there is no such thing as fake news in local journalism. They are corrected immediately by the readers". Manzin added that "regional anchoring requires a certain form of courage and ethics", because you meet the people you have written about on the street. Despite declining sales figures, print remains central to local newspapers. "Letters to the editor still sometimes play the role of social networks in our regions," says Manzin.

The study conducted by Prof. Dr. Claudia Bünte from the SRH Berlin University of Applied Sciences shows a clear trend: 73 % of marketing managers from the DACH region use AI, but only a fraction exploit the full potential. While some market leaders achieve competitive advantages through the targeted use of AI, around 20 % of the potential effects remain unused in many companies. In the fifth wave of the long-term study, marketing managers were asked about the current and future significance and use of AI in marketing as well as the impact of AI on company success and team composition in marketing.

Lack of know-how

The biggest challenge is the lack of training. 60 % of respondents state that there is a lack of training, while 58 % feel overwhelmed by the multitude of AI tools. There is also a noticeable knowledge gap at management level: managers are 21 % less proficient in AI tools than their teams and have less of an overview of the tool landscape - which is slowing down the potential transformation. 79 % of companies confirm that their marketing departments are not sufficiently trained for the use of AI.

AI as a success factor - but only with know-how

The study also shows that companies that use AI systematically are often more successful. More than two thirds of those surveyed see AI as a decisive success factor. According to the respondents, AI will also determine the future of companies.

"But without targeted further training and strategic integration, the potential remains limited," says study director Prof. Dr. Claudia Bünte. "Companies need to invest in AI knowledge now in order to remain competitive in the long term."

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The study is based on a survey of 208 marketing managers from the DACH region and is the longest continuous study on the use of AI in marketing in the German-speaking world.