The Swiss Siemens companies are recording significant growth. This is shown by the latest quarterly figures. This growth is being driven largely by digitalization, according to the statement. "We are seeing strong growth in the software business in all areas. With our digital solutions, we are accelerating Switzerland's digital transformation in the areas of buildings, industry, mobility and healthcare," says Gerd Scheller, Country CEO of Siemens Switzerland. "The Mobility business in particular is recording a positive sales trend. The Vectron locomotives in particular continue to enjoy great popularity in Switzerland."

Various major projects implemented

In the current financial year, Siemens has implemented a large number of forward-looking customer projects in Switzerland, according to the company. For example, the Baden Cantonal Hospital (KSB) was opened at the end of February. KSB is relying on a cooperation with Siemens. Thanks to solutions such as an open IoT platform from the Siemens Xcelerator portfolio, an app-based navigation system and state-of-the-art Siemens building technology, KSB has become one of the most modern hospitals in Switzerland and Europe. Siemens also commissioned the latest blue GIS medium-voltage system in Davos in January 2025. The switchgear is completely free of climate-damaging sulphur hexafluoride (SF6) and guarantees a safe, clean and reliable power supply for around 40,000 people.

Above-average growth in Smart Infrastructure

The Zug-based global business unit Siemens Smart Infrastructure, which employs around 78,500 people worldwide, also reported positive key figures. Revenue increased by 11 % to €11.030 billion in the first half of the current fiscal year and the profit margin climbed from 17.4 % to 20.6 %. "We have now been able to increase our profitability globally for 18 quarters in a row. We have also achieved above-average growth in Switzerland and have won several large orders from data centers and customers in the energy and industrial sectors," says Matthias Rebellius, Global CEO of Siemens Smart Infrastructure and member of the Managing Board of Siemens AG. "We received a lot of positive feedback on Siemens Xcelerator at our Transform 2025 customer event in Zurich in March. This open, digital platform helps Swiss companies to optimize their operational efficiency and overall quality and to successfully master challenges such as sustainability, cyber security and increasing competitiveness."

Leading in many areas

In Switzerland, the Siemens companies have a strong market position in building technology and energy distribution (Smart Infrastructure) as well as in industrial and drive technology (Digital Industries and Siemens Industry Software). The company also holds a leading position in rail technology (Siemens Mobility). Siemens is also the majority owner of Siemens Healthineers, a leading provider of medical technology with a strong presence in Switzerland. Siemens Energy is a separately managed company in energy transmission and generation, which is also active in Switzerland. Siemens holds a minority stake in Siemens Energy.

Source: Siemens

This article originally appeared on m-q.ch - https://www.m-q.ch/de/siemens-gesellschaften-wachsen-in-der-schweiz-deutlich/

The shortage of skilled workers has Switzerland firmly in its grip. One answer to this comes from a perhaps unexpected corner - from pensioners. For several years now Rent a pensioner a platform on which experienced retirees can offer their services for small jobs. What once began as a pioneering project has now developed into a trend. Working in retirement is not only socially accepted, but also in demand.

With the new job platform "Hire a pensioner", the employment opportunities for retirees are being significantly expanded. Companies can recruit retirees not only for small jobs, but also for demanding tasks and temporary projects - for example as a replacement during maternity leave or military service.

"We are killing two birds with one stone," explains Managing Director Reto Dürrenberger, who founded the company together with Sarah Hiltebrand. "Our platforms help to combat the shortage of skilled workers - and at the same time we support pensioners who want to remain active or make ends meet financially." In Switzerland, around 20 percent of people of retirement age with an income of less than CHF 2,506 per month are at risk of poverty or are considered poor. This financial situation means that many of them have to continue working after retirement in order to secure their livelihood. In addition, around ten percent of pensioners are dependent on supplementary benefits in order to reach the minimum subsistence level.

Because everything revolves around the Boomer generation, the operators have changed the name of their public limited company to "Boomer AG". Now not only as a company operating the platforms, but also as a specialized marketing agency focusing on the baby boomer target group. "Everyone only talks about the GenZ generation, but hardly anything about the baby boomers, who make up 20 percent of the population. We want to change that," says Sarah Hiltebrand.

Dürrenberger and Hiltebrand and their creative agency Die Antwort are also responsible for the overall appearance, logos, branding and the realization of the various platforms.

Swiss air navigation service provider Skyguide has been recognized for its commitment to the environment: It is the first air navigation service provider in the world to achieve the so-called full maturity level 3 of the international environmental program "GreenATM" (more on this below). Skyguide is thus seeking to underline the fact that environmental awareness is an integral part of its corporate culture. This rating was awarded by the international air navigation services industry association CANSO. It thus recognizes skyguide's leading role in the sustainable development of air navigation services - both in Switzerland and beyond its borders. "This recognition is proof that innovation and environmental responsibility can go hand in hand in aviation," says Alex Bristol, CEO of Skyguide.

Flight paths play an important role

In 2023, skyguide became the first air navigation service provider ever to receive GreenATM recognition. The traffic routes on which air traffic controllers guide aircraft on a daily basis play an important role here. Whereas in the past a network of major airways criss-crossed the Swiss skies, on which air traffic controllers guided aircraft, pilots now have a much freer choice of routes. "For the airlines, this means that they can opt for more direct routes - and therefore need to refuel less fuel," says Bristol. This has a double effect on CO2 emissions: Shorter routes require less energy. In addition, an aircraft that carries less fuel is lighter - and therefore needs less kerosene.

Skyguide also achieved this first ecological recognition at the time thanks to its energy-efficient infrastructure and the environmental awareness of its employees in their respective activities. Further examples of skyguide's ecological commitment include

• participation in the federal government's "Exemplary Energy and Climate" initiative,
• the promotion of direct and freer route selection in air traffic
• the active involvement of employees and partners in environmental projects

"The 2023 award was just the beginning for us," Bristol looks back. After the classification, air navigation service providers must prove over a period of two years that they are sustainably strengthening their commitment to the environment. This is the only way to achieve full recognition at the respective ecological maturity level.

Drones instead of airplanes survey the navigation systems

Skyguide has further intensified its efforts since 2023 and has taken on a pioneering role, for example, when it comes to the regularly required survey flights. This involves calibrating
technicians, for example, the instruments of the landing systems at the airfields. "Where possible, we no longer use a survey aircraft for this, but rely on a drone instead," says the Skyguide boss. This is a measure that has an impact on the ecological footprint.

This ultimately led to CANSO being able to confirm the Swiss air navigation service provider's ecological maturity level 3 after successfully passing several audits - something that no other air navigation service provider has ever achieved, as Skyguide proudly announces. For CEO Alex Bristol, however, it is clear: "This recognition is undoubtedly an important step for us and reflects our commitment to sustainability. However, we don't see it as the end goal, but rather as a stage in recognizing ourselves and our pioneering work.
to develop further." Skyguide intends to further strengthen its commitment to more climate-friendly flight paths. Bristol sees potential for improvement in arrivals and departures, for example. "Instead of letting the aircraft ascend or descend like a staircase as they do today, we want to increasingly guide them on a continuously ascending or descending route," says Bristol. This will have a positive effect on fuel consumption.

Source and further information: Skyguide

GreenATM, an environmental standard for air navigation services

The GreenATM program was launched by CANSO in 2022 to make the environmental performance of air navigation service providers comparable worldwide and to improve it in a targeted manner by air navigation service providers exchanging information. It assesses how environmentally friendly air navigation service providers work - both in their own processes and in the management of air traffic. It examines 24 areas, including infrastructure, operations, energy consumption, procurement and governance. Independent auditors assess the participating air navigation service providers and classify their environmental performance into one of the program's five maturity levels. Further information: Green ATM Environmental Accreditation Program - CANSO

This article originally appeared on m-q.ch - https://www.m-q.ch/de/skyguide-setzt-neue-standards-fuer-umweltbewusste-flugsicherung/

Control 2025 came to a successful close in Stuttgart on May 9. Many satisfied exhibitors summed up the four days of the trade fair in four full exhibition halls: "Control is one of the most important industry get-togethers," stated Nadeem Sawani, Vice President Sales EMEA at Mahr, for example. He highlighted Control as the ideal platform for showcasing innovations and exchanging ideas with customers. Manuel Müller, Senior Product Marketing Manager at Hexagon Manufacturing Intelligence Germany, also emphasized: "For us, Control is the most important meeting place for the measurement technology industry." Trade visitors can not only inspect systems here, but also test them live. Dr. Raoul Christoph, Deputy Managing Director at Werth Messtechnik, also expressed his satisfaction: "Control remains the most important trade fair for quality assurance." Florian Schwarz, CEO of CAQ AG Factory Systems and long-standing Control exhibitor, also praised Control as a "super team-building event."

This article originally appeared on m-q.ch - https://www.m-q.ch/de/control-2025-vermeldet-erfolgreichen-messe-abschluss/

With the roadshow, Electrolux wants to present its top products to consumers in urban centers and also show the innovative technologies in action. The walk-in washing machine serves as an eye-catching, mobile experience space.

"With the nationwide roadshow, we want to reach consumers directly and get in touch with them. Our innovative technologies are best demonstrated on site through an interactive experience that is also fun," explains Roland Bienz, Marketing Director of Electrolux Switzerland. The live communication activation builds on the advertising campaign with brand ambassador Marco Odermatt from previous months.

In addition to the technology presentation, the event will also feature a wheel of fortune with prizes worth over 100,000 francs and a meet & greet with Marco Odermatt. The roadshow will be stopping off in a total of six Swiss cities: Lausanne, Zurich, Winterthur, Basel, Lucerne and most recently at the Swiss Wrestling Festival in Mollis at the end of August 2025.

The Zurich Logistics Colloquium celebrated its 40th anniversary this year! The event was founded 45 years ago by Peter Rupper. He was the guest of honor at this year's event in the ETH Lecturers' Foyer. 71 guests from industry and commerce were able to follow three practical presentations with great interest.

Smart logistics for machine tools

After the welcome to the anniversary edition of the event by the two event chairs Dr. Peter Acél and Prof. Dr. Konrad Wegener, Dr. Fabian Stoop, Technical Director at Lestoprex AG, kicked off the lecture series with his presentation "Highly complex, expensive, indispensable". He focused on smart logistics in the machine tool supplier industry. The machine tool (WZM) is a key technology. Switzerland plays a leading role among hundreds of manufacturers worldwide: precision, innovation and reliability have enabled it to assert itself as a niche market leader with an export quota of over 80 %.

Machine tools are long-term capital goods with life cycles of up to 30 years and more. Dr. Stoop emphasized the importance of efficient logistics services over the entire life cycle of the machines, from production to spare parts logistics and recycling. Competitive pressure constantly demands innovation from suppliers, while at the same time small batch sizes and strict regulatory requirements (e.g. ESG) must be met. Stoop illustrated this with two case studies: Clamping systems, safety-relevant, high-precision components, and modular coolant hoses, so-called C-parts with a high variety of combinations; standardization is the key.

Circular economy for electrical appliances

Pasqual Zopp, Managing Director of SENS eRecycling, spoke about the importance of efficient take-back and recycling of electrical appliances under the title "Circular economy in action". He showed how a voluntary, effective circular economy works successfully. He also mentioned an innovative collection and pricing concept developed together with Dr. Acél & Partner AG.

In Europe, the average household owns 74 electr(on)ic appliances, of which around eleven are broken or unused. Electronic waste is a complex type of waste. Worldwide, only 23% is professionally recycled. Thanks to SENS and Swico, Switzerland is a pioneer in returning recyclable materials to the cycle. The rate here is 95%. The system is financed by the advance recycling fee, which covers all costs for collection, logistics, recycling and administration.

There is a need for action to educate the public. Many consumers do not know what counts as an electrical appliance - a question that was also raised in the subsequent discussion. There is also a lack of convenient return options. Zopp presented the "Electro Recycling Bag" as a solution. Inspired by the return concept for used Nespresso capsules, the bag was created in collaboration with Swiss Post.

Recycling starts at the source

Nicolai Solenthaler, COO of soRec AG, closed the lecture series with his presentation "Recycling starts at the source" on the key functions of information and logistics. soRec specializes in the physical recovery of recyclable materials from electronic scrap, industrial metal waste and municipal materials (e.g. glass, aluminium). It sees recycling as an industrial process that should begin at the source, i.e. the point of disposal. High-quality recycling is only possible if materials are properly collected, sorted and passed on with the correct information. The motto "Leading in Closing Circles" sums up this philosophy. Precise information on material composition, origin and shape along the entire production chain enables a direct decision to be made as to whether a material can be shredded, sheared or supplied directly as special steel. Without information, time-consuming sorting is necessary. Solenthaler shows that the success of high-quality recycling management depends to a large extent on the installation of sensible collection concepts, information systems and logistical solutions at the beginning. High-quality recycling does not start at the end, but at the beginning of the chain.

The evil of the throwaway society

In the ensuing discussion, one of the frustrations voiced was that intelligent recycling strategies only tackled symptoms of the true evil of the throwaway society: non-replaceable or separable components and a lack of repair options. The situation in the industry due to developments in the USA was also addressed. Uncertainties are making planning more difficult and China is becoming increasingly important for us.

After a brief review and closing remarks on the anniversary logistics colloquium by Prof. Dr. Konrad Wegener, the guests continued their discussions with speakers and organizers over an aperitif riche with a magnificent view of the lake and the sea of lights of the city of Zurich.

Source and further information: Dr. Acél & Partner

This article originally appeared on m-q.ch - https://www.m-q.ch/de/zukunftsgerichtete-impulse-am-40-zuercher-logistik-kolloquium/

The latest Textakademie AI podcast welcomed two guests this time. Yariv Adan co-developed Google Assistant, Google Cloud and Google Lens, and Murièle Solange Bolay is co-organizer of the "Future of Humanity Experience" - a parallel event to Art Basel. She is also an investor and founder of MSB & Partners, where she has worked as a transformation expert and executive coach for 18 years. The discussion was once again moderated by journalist Christoph Soltmannowski.

Yariv Adan, now General Partner at venture capital firm Ellipsis in Zug, draws a comparison with the beginnings of humanity when it comes to artificial intelligence: "At the moment, we are like cavemen who have just discovered fire and are trying to imagine what they can do with it. The potential goes far beyond our current understanding and imagination".

He describes how voice interfaces facilitate access to technology for everyone, regardless of age, background or technical know-how. "Suddenly everyone can use it - someone who is three years old, someone who is 100 years old, someone who is rich, someone who is poor. Regardless of whether they are tech-savvy or not".

The future of human experience: art as a social laboratory

The former Google product manager will take part as an expert in the "Future of Humanity Experience", which is being co-organized by Murièle Solange Bolay. The event sees itself as a platform for interdisciplinary dialog and brings together representatives from the fields of art, business and science as well as futurists and visionaries. The common goal: to integrate creativity into everyday life and decision-making processes and to generate new perspectives for the future of humanity. "We need to liberate and rediscover ourselves. People need to become aware of their new role - and also discover the potential and perspectives that are opening up in the new world," says Bolay.

In April, risk consultant and industrial insurance broker Willis, a division of WTW, organized its Risk Summit in Switzerland together with the Swiss Association of Insurance and Risk Managers (SIRM). In a current area of tension - and in the same week that US President Donald Trump's new US tariffs are putting the global economy under pressure - the event aimed to offer participants concrete market orientation and the opportunity to exchange ideas. Kilian Manz, Head of Corporate Risk & Broking Switzerland at Willis, made this clear in his opening speech. This is more important than ever in times of global uncertainty, because: "You never know how fast the world is turning," said Kilian Manz.

Strategically bringing risks to the market instead of just insuring them

Right at the beginning, Hugo Wegbrans, Head of Corporate Risk & Broking Western Europe at Willis, set a clear tone: "Sell your risk to insurers - adapt it to your needs instead of the other way around". In a market that is currently characterized by an increased appetite for risk on the part of disciplined reinsurers and sufficient capacity, among other things, companies have new scope. Risks should be structured in a targeted manner and individual solutions negotiated. In his global market overview, Wegbrans emphasized that the risk landscape is becoming increasingly complex due to factors such as natural disasters, political uncertainty - especially, but not only in the USA - and social inflation. In this environment, tailor-made solutions and a strategic dialog with insurers are needed.

AI for decision-making in risk management: thinking like Sherlock Holmes

Another aspect of the event was the use of artificial intelligence for decision-making in risk management. Prof. Dr. Andreas J. Zimmermann from ETH Zurich, with whom Willis has been cooperating for several years, introduced a new approach in his presentation: Companies need to take a detective approach like Sherlock Holmes - not hoping for pinpoint forecasts, but analyzing probabilities and systematically ruling out the improbable. Zimmermann showed how AI helps to make reliable decisions even with incomplete information through scenario modeling and structured risk assessment.

In addition to geopolitical risks and the use of AI, specific specialist topics were also on the agenda: Dr. Benjamin Schumacher from the law firm "Nater Dallafior" highlighted aspects of liability law and the relevance of precise contract formulations in the event of damage in a case study. Arne Jägers-Weinberg, Head of interRisk Consulting & Engineering at Willis, addressed proactive risk management with a focus on business interruption analyses and emergency planning. The program was rounded off with a presentation by Martin Hotz and Yann Krattiger from Swiss Re Corporate Solutions, who provided practical insights into the use of parametric and structured insurance solutions.

Source: wtwco.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/willis-risk-summit-2025-risikomanagement-in-zeiten-globaler-unsicherheiten/

Content marketing is key for Swiss companies. 66% of the companies surveyed actively use content marketing, as a recent survey by the ZHAW shows. The majority of companies that do not yet use content marketing are also planning to introduce it. This is also reflected in the budgets: companies invest almost 40 percent of their total budget in content marketing measures. "We are seeing an increasing professionalization of content marketing. This means, for example: Clearly defined strategies, target group analyses and the use of content management tools for the planning, creation and distribution of content," explains Nadine Stahl from the ZHAW, who is responsible for the study.

AI increases efficiency

Larger companies in particular are increasingly using artificial intelligence in their content processes, according to the study. AI is primarily used in automated text creation, content optimization and in analyses to measure success. AI-supported tools for the personalization of content and automated content distribution are becoming increasingly important. Companies that have already gained experience with AI in content marketing report increases in efficiency and improved targeting.

At the same time, according to the study, a lack of specialist knowledge, inadequate internal structures and uncertainties regarding the quality and credibility of AI-generated content are slowing down widespread adaptation. "Our study provides insights into the use of AI in content marketing for the first time. We found that the impact of AI on creativity and authenticity is a controversial topic. While some companies see AI as a supportive tool that complements human creativity, others see the risks of too much automation," explains Stahl. Despite these challenges, however, many companies expect AI to play a key role in content marketing in the coming years.

Data is becoming increasingly relevant

Companies mainly use data to better understand the behavior and interests of their target groups and to analyze the effectiveness of content formats. Nevertheless, many are not yet exploiting the potential of their data. "There is potential for development, particularly in the area of data-based optimization and personalization of content," explains Nadine Stahl.

Variety of content formats

Social media posts and articles on the company website are created most frequently. Podcasts, white papers and best practice studies are considered particularly effective by those surveyed, but are time-consuming to produce. The choice of distribution channels is increasingly target group-specific. The company's own website and social media, especially LinkedIn and Instagram, are seen as particularly relevant channels. "It is interesting to note that companies that work in a data-driven manner are investing in content distribution in a much more targeted manner, focusing in particular on owned media and shared media," says Nadine Stahl.

For the Content Marketing Study 2025 the Institute of Marketing Management at the ZHAW School of Management and Law has investigated the use and spread of content marketing in Switzerland for the fourth time. 924 Swiss companies of different sizes and from different industries took part in an online survey in January 2025. Click here for the entire study.

The agency impressed with its strategic concept for brand development. "Rembrand impressed us with its in-depth understanding of our brand - as well as with the palpable passion and commitment of the entire team," explains Evelyn Kafka, Head of Brand Management at Ramseier Suisse.

The St.Gallen agency is delighted: "Ramseier is an iconic Swiss brand - we are proud and happy to be able to contribute to its further development," says Rembrand CEO Andreas Felder.

With Ramseier, Rembrand is expanding its multi-award-winning food & beverage cluster, which already includes national brands such as Minor (Maestrani), Brewbee (Appenzeller Bier) and Green Mountain (Hilcona).

Source and further information

May 7, 2025 was a special date: it marked "Earth Overshoot Day", the day from which Switzerland consumes more renewable resources than the earth can reproduce. In other words, we are now living "on credit". A more symbolic date could have been chosen for this year's Future Leadership Forum with the presentation of the Swiss Ethics Award 2025.

Making ethical behavior in business visible

The Swiss Ethics Award recognizes ethical projects in business. The focus is on outstanding achievements by organizations and companies that assume responsibility in a special way and are committed to sustainable and value-oriented corporate management. According to Werner von Allmen and Ruth Buholzer from the Swiss Excellence Forum, who founded the award in 2005, the aim of the award is to make ethical business practices visible.

This year, a six-member jury headed by Dr. Christoph Weber-Berg, business ethicist and President of the Reformed Church of Aargau, evaluated five projects from different industries. The nominees for the Swiss Ethics Award 2025 were 1001 Organic, E. Schellenberg Textildruck AG, Lonza Group AG, Max Felchlin AG and mymyio GmbH. It was a very close call this time, as Christoph Weber-Berg revealed at the award ceremony. The five projects were able to show that there are many ways to put ethics and sustainability into business practice without having to sacrifice profit. And last but not least, they all make a contribution to delaying Earth Overshoot Day in the future.

Award for Max Felchlin AG

In the end, Max Felchlin AG, a leading supplier of premium chocolate and cocoa products, came out on top. The company was presented with the Swiss Ethics Award 2025 for its "Healthcare in the cocoa origin" project. With this commitment, Felchlin is setting new standards in sustainable and social corporate responsibility and demonstrating in exemplary fashion how ethical action and economic success can be reconciled.

Felchlin's commitment provides cocoa producers and their families with access to basic medical care. Since 2021, targeted initiatives have been launched in Ghana, Ecuador, Venezuela and Madagascar, including the introduction of health insurance, the assumption of treatment costs and the provision of medical resources. Close cooperation with local partners and healthcare facilities is creating sustainable structures that effectively combat poverty and child labor, sustainably improve health and quality of life, increase productivity and income and thus secure the livelihoods of cocoa farmers in the long term.

Decisive contribution to combating poverty

The project addresses a decisive lever for improving the quality of life and securing the livelihoods of people at the beginning of the Felchlin supply chain. Felchlin thus makes a significant contribution to combating poverty in the regions of origin of its raw materials and consistently places the well-being of the people at the center of its actions. The jury particularly appreciated the remarkable scope of the project in view of the size of the company - a clear sign of the seriousness and consistency of the commitment. Felchlin thus provides exemplary proof of how corporate success and social responsibility can go hand in hand. The project is also transferable to other supply chains in countries of the global South and makes Felchlin a role model for companies in a wide range of sectors. These aspects were decisive for the jury in awarding Max Felchlin AG the Swiss Ethics Award 2025.

More information: Swiss Excellence Forum

This article originally appeared on m-q.ch - https://www.m-q.ch/de/gesundheitsprojekt-fuer-kakao-bauern-gewinnt-swiss-ethics-award-2025/

This year's OMR Festival comprised five stages, 270 masterclasses, 200 guided tours and 125 side events. The conference focused intensively on the development and application of AI. ChatGPT Head of Product Nick Turley presented the progress of AI in Germany and emphasized that this market is highly relevant for OpenAI. Other prominent contributions came from companies such as Zalando and Booking.com, who presented their current AI applications.

US futurologist Amy Webb also spoke about the impact of AI on marketing, outlining a scenario in which AI agents could take over product searches for consumers and be influenced by other AI agents themselves. "You have to build systems to sell things to AI agents," was her appeal to the marketing experts in the audience.

In addition to AI, political topics such as relations between Europe and the USA and the geopolitical situation were also discussed. These included Scott Galloway, who criticized US policy, and Airbus Supervisory Board Chairman René Obermann, who called for a self-confident, sovereign Europe with a view to the USA and a rearming China.

Sporting topics also featured strongly again this year. World and European champion Gerard Piqué spoke about the Kings League, the small-field format he created, and issued a challenge to the German competitors: "The Kings League is the original, which is why we want to be the market leader." In addition, record-breaking Olympian Isabell Werth (dressage) and gold medal winner Lisa Buckwitz (bobsleigh) discussed the financing of top-class sport in Germany, and basketball legend Dirk Nowitzki looked back on his career in an interview on the Conference Stage.

Another highlight of the OMR Festival 2025 was Ryan Reynolds. The Hollywood star and investor spoke about his companies, marketing and creativity. In addition to a lot of money and a lot of time, one human characteristic in particular is a hindrance: "Perfectionism is a damn disease. You have to be prepared to fail in order to be good." The fifth division club Wrexham A.F.C., which Reynolds took over together with actor Rob McElhenney in 2020, provided a current opportunity for discussion. The Welsh football club has since been followed for a documentary and has just been promoted to the second division in England. Since Reynolds has been cheering in the box, the club's value has risen from two to 150 million pounds. You could repeat that in any country and with any sport, explained Reynolds. However, he himself would not buy a second football team. "I would like to stay married."

Ticket sales for the OMR Festival 2026 have already begun, with an exclusive pre-sale until May 23, 2025.